Do you want a A Complete Guide to Successful Websites? This step-by-step guide will assist you in making the right decisions when creating your own website.
What exactly do we mean by “successful website“?
A successful website can convert visitors into customers quickly – the more clicks your website can conduct, the more ‘successful’ we say it is.
Thousands of websites exist – in fact, in September 2014, the number had already exceeded 1 billion! Ever wondered how some websites gain so much attention and succeed while others appear to fizzle out into oblivion? A website’s look, content, color scheme, and images are all essential, but what distinguishes some sites apart from the rest in the vast internet sea?
It is not just one thing; so many minor details must be addressed to ensure that your website is of high quality and meets your business objectives. Today, we’ll reveal not one, not two, but eight secrets to building a successful website:
1 – Dynamic Design
The importance of responsive website design cannot be emphasized in terms of its effectiveness. In 2015, global mobile traffic data surged by 75%, and the number of mobile internet users topped 2 billion for the first time.
Is there anything more you would like to say? Maintaining the same surfing experience across all devices and operating systems is essential for the success of your website design. No matter how small their screen is, they should be able to see everything they need without having to zoom in or out or minimize the page. Make it simple for consumers to navigate using only their thumbs, just like we do on mobile devices today.
2 – Customized Fonts
Creating a custom-made font or using a very rare font helps visitors identify it with your brand name; the type of font you choose can also convey the type of business you are: entertainment, health-related, educational, and so on. Typography can also assist you in leading readers to different parts of your website’s pages by utilizing a specific design trend across the website.
3 – Call-to-Action (CTA)
It is really important to have a CTA that is successful, appealing, and relevant. Ensure that the new CTA wording informs your potential consumers exactly what action they will be taking when they click on the button.
For example, CTAs such as “Download our free eBook,” “Sign up for email,” “Schedule your free estimate,” “Buy Now,” and other similar phrases are examples of CTAs that make it clear what your visitors are supposed to do when they click on the button.
4 – Pick the Expressive Hero Picture
The concept of below and above the fold is no longer valued when using large hero graphics. A great visual experience is established by focusing on the image and text instead of social buttons or CTA, sparking readers’ interest and leading them to scroll down for more.
This type of imagery might assist you in telling your message without overly relying on text alone. Large, impactful graphics like this will grab the attention of your visitors no matter what device they’re using to view your site.
Use white spaces to break up the text and make it simpler to read. You must also make sure that the hero picture you pick is relevant to your brand and allows you to connect with your target audience. The colors you choose should go well together, and your website should have a clean, uncluttered appearance.
5 – Background Videos
In the background, video content is becoming increasingly popular because it can attract more people than text content. Because the human brain processes video 60,000 times quicker than text, most visitors will be turned off if they are required to read a large amount of text but will happily enjoy your video content.
Video experiences are becoming more enjoyable around the world as data rates increase and mobile data usage increases. When videos play automatically in the background, you have the opportunity to educate your visitors about your company and tell them your narrative concisely and effectively with minimal information.
Visitors will be attracted to your website from the minute they arrive, and videos will inform them about the essential characteristics of your company without them having to read any text.
6 – Space Setting
Space is critical since it influences everything from the website’s flow to its readability. There are vast expanses in the design, greater space between the lines, and excellent overall utilization of open space among today’s designers. Similar elements should have the same spacing.
- Line spacing in a paragraph must be the same as the amount of wrap-around pictures.
- White space can also be used to create a focal point for your users; for example, text or an image surrounded by white space will appear larger and more important than if it is crowded into a small place in the website design.
Although space does not necessarily have to be white, it can even take on a texture instead.
7 – About your Company & Simple Navigation
A website is worthless if it lacks any: About Us and Contact Us are easily accessible. Your site must load quickly; users lack patience. If your site takes too slow to load, people will go elsewhere. Over 40% of users abandon websites that take longer than 5 seconds to load!
You can speed up loading by compressing images, enabling browser caching for static content, and reducing plugins and HTTP requests.
Make your navigating simple. People should be able to navigate to the desired page with minimal clicks. To avoid user confusion, keep menu selections to a minimum of 7 and use informative, self-explanatory titles rather than formal, confusing ones. Even if you communicate your narrative through video, include an About Us section (written) — people still want to know who you are and what you do. Sadly, many companies seem unaware of this section’s value.
Take your time to explain your story well. Make it easy for potential customers to reach you – clearly show your contact information on every page and provide multiple communication channels: phone, email, video conference, online form, etc.
8 – Useful and Quality Content
Ensure that you give the content that your audience demand. Your work must be free of factual errors as well as grammatical and spelling faults. It must also be punctuated correctly. As long as you make it worthwhile for them, they will not be in a rush to leave your site. Provide them with answers and solutions, and they will keep coming back to you. Use relevant keywords and optimize your content for search engines to ensure that it is Search Engine Optimized.